Diamond Peak Ski Resort
Brand Refresh, Website DesignDiamond Peak, a beloved mountain resort in Incline Village, approached us for a website refresh. Through a discovery process, we identified their goals and target audiences, and created a plan to deliver a user-friendly site that showcases real-time mountain conditions and events.
Additionally, we developed a visual system that will be implemented across their other businesses' sites (golf, weddings, and hotel) in the future. We streamlined the design with fifteen components that ensure the site looks stunning on both desktop and mobile devices, showcasing Diamond Peak's beautiful content.
Getting a gut check with moodboards
Mood boards play a crucial role in ensuring everyone is aligned and on the same page during the design process. By discussing the client's vision, we curate a visual representation that captures the photography, typography, and graphic styles we intend to incorporate, serving as a guide throughout the site's design phase. This process ensures that everyone involved has a clear understanding of the design direction and enables us to create a cohesive and visually stunning final product.
For Diamond Peak's Mood BoardPhotography is inspiring and motivational with scenic landscapes and action-packed shots
Typography combines a modern sans-serif with a traditional serif typeface, creating a luxurious and understated look
The graphic style is clean and minimal with airy design, subtle line elements and strong grid system
