Access to Healthcare Cardiovascular Campaign
Landing Page Design, Display Ads, Social, EmailCardiovascular disease is the number one killer of women in the United States. Over 44% of women are living with some form of heart disease, and about 80% of those diagnosed could have be prevented.
The charge of this campaign was to develop an engaging, educational, statewide message that raises awareness of cardiovascular disease, its causes, prevention, and how to get screening and treatment, among uninsured women in Nevada. Working with low-income, uninsured and underinsured women aged 40 to 64 years, the campaign provides education to programs for heart disease and stroke screenings and services that promote healthy behaviors.
Starting with a mood board
We wanted the campaign to catch the attention of our audience and resonate with who they are. To do this, we considered the tone (how the campaign sounds) and design approach (how the campaign looks) that will be memorable.
For AHN's Mood BoardColorful and celebratory
Warm color palette to convey heart health and heartfelt conversations
Cheerful tones to add personality and life
Gentle curving textures + patterns
