Smart City, Safe City

Brand Guidelines, Visual Identity

I developed the brand identity and guide for the City of Santa Maria's Smart City, Safe City initiative. The design reflects a sense of connectedness through circular shapes and dot patterns that complement the new logo. The friendly typeface and vibrant color palette reinforce the vision of a smarter, safer city.

csm-mission-vision.jpg
csm-principles-position.jpg
csm-break.jpg
csm-voice-tone.jpg
csm-audience-1.jpg
csm-audience-2.jpg
csm-messaging.jpg
csm-sound-bites.jpg
csm-visual-direction.jpg
csm-logo.jpg
csm-color.jpg
csm-type.jpg
csm-graphic.jpg
csm-photo.jpg
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